Granola is as varied in ingredients as you want it to be. It is also marketed as a gourmet breakfast cereal when it is nothing more than a little fancied up toasted muesli. The best think about making your own is you can add whatever you like to it and have control over the quality. Oh, and there is the massive difference in price. This is my favourite granola recipe however I encourage you to add and subtract your ingredients as you desire.